Matthew and Camila McConaughey's tequila brand, Longbranch, is not the subject of the original text, instead it is Pantalones. Pantalones, the tequila brand co-founded by Matthew and Camila McConaughey, has garnered attention for its unconventional marketing approach. The husband and wife co-founders have appeared in several advertisements without pants, a bold move intended to promote their nearly two-year-old brand.