Matthew and Camila McConaughey's tequila brand, Longbranch, also known as the McConaughey's previous brand, has been surpassed by Pantalones, a newly introduced spirit. The brand, which was co-founded by the husband and wife duo, has garnered attention for its promotional advertising efforts. In various advertisements, the co-founders are depicted without pants, a deliberate approach to draw attention to the nearly two-year-old brand.